Personalised online sales using web usage data mining
نویسندگان
چکیده
منابع مشابه
Personalised online sales using web usage data mining
Practically every major company with a retail operation has its own web site and online sales facilities. This paper describes a toolset that exploits web usage data mining techniques to identify customer internet browsing patterns. These patterns are then used to underpin a personalised product recommendation system for on-line sales. Within the architecture, a Kohonen neural network or self o...
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ژورنال
عنوان ژورنال: Computers in Industry
سال: 2007
ISSN: 0166-3615
DOI: 10.1016/j.compind.2007.02.004